Branded bags never cease to amaze me. Girls who love them cease me even more. The globalising force of advertising and brand image whiz through world's emerging economies and creating new markets rapidly. Many of life's little treats like coffee, books, and fashion works under the collective power of consumerism. Brands such as Starbucks, Borders, Kinokuniya, Amazon, Prada, Gucci, Louis Vitton, Armani, Bally, are the new emperors of society. People wants to be associated with the royals and therefore would do almost anything to be members of the club. Even if it means, carrying a fake Gucci bag whilst sipping cofee at Starbucks.
This has also resulted in the rise of material girls. As a concept, it is older than the brands mentioned above, but in practise it is taking the world like a storm. Especially in a country like Indonesia, where the gap between the rich and the poor is so wide that it is almost impossible to cross. Girls are turning into predators. In the quest of finding ways to live happily ever after, sufficient material goods becomes priority number one. It is a ticket which will open new doors: to plastic surgery to fix one's lack of beauty, to branded boutiques for more Gucci and LVs, to top therapist if one has relationship problems.
Maybe the old saying is true. If you can't beat them, join them...
Excuse me, "I beg your Prada?"
18 years ago
